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If you ask a person on the street what comes to mind when they hear the term “artificial intelligence” or “machine learning,” you’d probably get an assortment of classic Hollywood titles—WALL-E, maybe Star Wars. But over the years, artificial intelligence (AI) and machine learning have jumped off the big screen into our everyday lives—especially when it comes to marketing technology.
AI is foundational to the hyper-personalized world we live in, but many marketers aren’t yet tapping into its full potential. With so many options and applications of AI in marketing technology today, it’s hard to know where to start.
That’s where the Match Game: AI Edition comes in. Kellee Montgomery, Head of Global Media Partnerships at Ford will question our panel of Epsilon experts to determine the best AI approach for his personalization goals. Each panelist will offer unique insights on how to operationalize AI, from wrangling messy data to navigating consumer privacy. The only rule? No buzzwords or obscure acronyms allowed.
