Customers expect nothing less than personal, purposeful brand experiences with every interaction. According to Epsilon research, 76% of respondents said they view brands negatively when they include inaccurate information about them in their marketing. And more than half said they want to receive personalized marketing from brands.
Personalization should be integrated into the entire customer experience with your brand, from first visit to becoming a loyalty member and beyond. But it's so much more than knowing a customer's name or their birthday; it's about the ability to have 1:1 conversations and deliver powerful, human experiences.
In this guide, we highlight why the right strategy and data—coupled with robust technology—is key to getting personalization right to drive better customer experiences and boost the business bottom line.