Google recently shocked the industry and announced they are no longer planning to deprecate third-party cookies on Chrome.
While this may feel like a major change, we think the opposite—it doesn’t really change anything. It’s critical that marketers continue to invest in tools and tactics that don’t rely on third-party cookies.
This playbook gives actionable recommendations to help marketers continue to future-proof their digital marketing. Dive in and uncover:
- The latest news on Google's plans to deprecate third-party cookies
- How your marketing colleagues are feeling about the changes
- How to build and boost your first-party data
- The different types of person-based identity resolution and why they matter
- Alternative tech to third-party cookies
- How Epsilon can help guide marketers through a cookieless future
For more insight on third-party cookie deprecation, read our full research, Preparing for a world beyond third-party cookies, here.