With the upcoming presidential election in November—just before the holiday season—it’s important for marketers to understand consumer behavior so they can plan their marketing campaigns and programs accordingly. There’s so much distraction during the election that consumers don’t really shop as they are waiting to see who’s going to be in office. Insights gleaned from past elections helps marketers to plan more effectively for this year and adjust their forecasting for holiday promotions and spending.
In this webinar recording, Epsilon’s Liz Buderus and Sarah LaCourse share insights from Epsilon’s own data set around historical spending during elections and how marketers can be proactive with their holiday planning for 2020 around the election. Download the recording to learn:
- How to develop an effective direct marketing strategy to make sure you have the right plan in place
- When consumers will be the most attentive to your holiday marketing campaigns and how to effectively plan for the timing/ recovery
- The role of digital and how to balance your direct marketing strategy with email, digital media, mobile and beyond