The direct-to-consumer (DTC) business model has taken off. In categories from toothpaste to mattresses to pet food, DTCs are moving at an exponential clip, and non-DTC consumer brands are taking note.
New research from Epsilon, in partnership with The CMO Club, finds that 80% of marketers agree that DTCs impact their marketing and how they think about marketing, and 82% of marketers are worried about DTCs’ popularity with digitally native generations like Gen Z and millennials.
For more insights, download the research for the full findings and for recommendations on how brands of all stripes can win a DTC-led world.
Research
December 10, 2019
