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First- and third-party data: A winning duo to accelerate marketing outcomes & revenue growthEstimated reading time: 1 minutes

Resource Center

First- and third-party data: A winning duo to accelerate marketing outcomes & revenue growth

By: Epsilon Marketing | October 4, 2024

Building brand loyalty and increasing sales starts with a comprehensive understanding of your customers.

In this webinar, Epsilon’s Vice President of Products, Gillian MacPherson, and Senior Director, Data Strategy and Analytics, Greg Cardone will share how integrating first- and third-party data can offer a complete view of your customers, enhance marketing efforts, and deliver personalized experiences that drive business results.

You will learn about:

Strategies to maintain clean and accurate first-party customer data
Why third-party data is crucial for true data-driven marketing
Actionable steps to tackle customer data challenges
Insight from Epsilon’s exclusive customer data to inform your strategic decisions

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