Marketing leaders share their best lessons from the pandemic

Experts in the latest issue of CORE share how last year’s disruption got them to rethink marketing.

We connected with many marketing leaders for the latest issue of CORE magazine, and six of them shared their biggest learning from the pandemic.

Maureen SticcoSenior director of marketing, Bimbo Bakeries USA

Feat. in "CPGs after the pandemic: 4 critical marketing opportunities."

"We had two goals: keeping our people safe and feeding America. If you were doing anything other than this, you shouldn’t be doing it. This laser focus really helped set the direction for how we were going to navigate the waters of this pandemic."

Stephanie Sotelo PerdueVice president of brand marketing, Chipotle

Feat. in "The power of purpose-driven marketing"

"Throw away your playbook. Understand changing customer needs and be able to adjust your marketing—and sometimes even your business model."

Eric LevinGlobal chief content officer, Spark Foundry, and chief content officer, Publicis Groupe U.S.

Feat. in "The power of purpose-driven marketing"

"Don’t let fear overcome you. Define—and follow— your brand purpose. More often than not, you’ll be rewarded in the long term."

Alex JarrellCo-founder, Nom Nom

Feat. in "The power of purpose-driven marketing"

"Learn something from everything you do. If it’s a failure or if it’s a win, we learn something."

Sara BittorfChief experience officer, TGI Fridays

Feat. in "Proving results: 4 CMOs on how they build buy-in and prove outcomes

"We’re leaning into tactics that have a very close attribution loop and where we can definitively prove a return on the investment. It actually put us in a position where we have much more confidence in what we’re getting for every dollar we’re spending."

Brian KatzSenior vice president and head of sales, 605

Feat. in "In the shift to outcome-based marketing, do engagement metrics still matter?" and "Breathing new life into TV advertising"

"Trust the data."

For more content like this, download the full second issue of CORE here.

Image credits: Jelenamiljkovic / Istock / Getty Images Plus