CPG Verified Purchase Optimization

Reach more ready-to-buy consumers

Don’t waste your ad dollars delivering ads to people who have already purchased. Through our innovative partnership with Circana, our in-flight Verified Purchase Optimization helps CPG brands like yours deliver digital media aligned to every individual’s purchase cycle—so you’ll only advertise to people who are ready to buy now.

With CORE ID, the industry's leading identity solution, Epsilon uses Circana transaction data to identify, engage and retain people when and where they want to buy your brand.

How Verified Purchase Optimization works

Step 1

Connect with the right consumers With 5 digital touchpoints per person across display, CTV, OLV, in-app and native, we have 2–3x more reach than a DSP.

Step 2

Stop delivering media after we see a purchase With real household-level purchases—not models—you’ll know who has already purchased and save those impressions for people who haven’t bought yet.

Step 3

Report and optimize in-flight You'll know what, when and how much each person buys as your campaign runs, so you can use that information to deliver more effective advertising for the remainder of your campaign.

Step 4

Stay connected to each person for years Our future-proofed ID isn’t dependent on third-party identifiers, so you’ll be able to deliver media across each person’s favorite channels when they’re ready to buy again.

See the results for yourself

A leading packaged meats brand wanted to maximize reach and increase purchase frequency. Verified Purchase Optimization suppressed in-flight buyers for one campaign cycle to maximize reach to prospective buyers.