We'd love to hear from you!

If you have any questions about our services, need some help, or just want to chat, we're here for you. Simply fill out the form below, and one of our team members will reach out to you soon.

If you have questions regarding U.S. consumer data privacy, click here.

Contact Epsilon
P.O. Box 1478
Broomfield, CO 80038
Attn: Privacy
(866) 267-3861
privacy@epsilon.com

Privacy Policy

Your Privacy Choices

Thank you!

Select Country

I agree to receiving marketing communications from Epsilon and its affiliates, and agree to the processing of my personal data in accordance with and as described in the Privacy Policy. You may withdraw your consent at any time. For more details see our Privacy Policy or update your Preferences.

Epsilon Logo

Uncorking high-value customers through digital D2C strategy

Cheers to a rich digital strategy

With Epsilon as a trusted partner, Wine Country Gift Baskets were able to reach both existing and new high-quality customers, driving sales year-round.

$16M

in revenue from new customers

$4.7:1

return on ad spend

129k

additional customers acquired

Curating customers

Wine Country Gift Baskets has been the premier source for quality gift baskets for more than 35 years. As customer demand surged and supply chain issues impacted product availability and rising prices for paper and postage, the company knew they needed to be more flexible. To help navigate this uncertainty and adapt to consumers spending more time on digital channels, they turned to their long-time partner Epsilon.

Finding the perfect pairing

Using Epsilon Digital, Wine Country Gift Baskets personalized their digital campaigns to attract new customers and bring back existing ones.

Hitting the right notes

By using real-time intent data and modeled audiences from Epsilon’s network of over 200 million shoppers, they found new in-market buyers most likely to convert, as well as higher value customers who spend more on average.

A full-bodied approach

They also tailored messaging to existing customers as well. Using a strong retention strategy in tandem with an expansive acquisition plan helped connect Wine Country Gift Baskets to a variety of customers throughout the year, delivering strong performance inside and outside key purchasing periods.

Winning results

By leaning into optimized digital marketing strategies, Wine Country Gift Baskets found the right people to convert, increasing sales and engaging customers year-round—not just during the busy holiday season. This is paving the way for even bigger gains: As the company works with other vendors in Publicis Group, they’re looking forward to more cross-functional opportunities and even better digital returns.

“Epsilon partners with us to attract incremental customers that tend to spend more. That’s why we’re willing to try anything they suggest—it’s proven to work. Now we’re running several strategies to reach B2B, net-new, and lapsed customers."
Patrick Ahrendt, Senior Director of Marketing, Wine Country Gift Baskets
Next pick for you: Valvoline
Commanding inbox attention to drive sales