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Oil changes are a highly in-person experience. While vehicle data is rich, Valvoline Instant Oil Change (VIOC) saw room to improve customer engagement through their email newsletter. They needed a meaningful way to encourage digital interaction, and to keep the brand top mind around major travel holidays like July 4th.
Epsilon PeopleCloud Messaging's Profile+, a precision email solution for retention programs targeting existing email subscribers, helped Valvoline Instant Oil Change connect with customers to serve them relevant and fun email experiences.
VIOC used Epsilon PeopleCloud Messaging's Profile+ and launched 7+ experiences including trivia, polling and offer reveals from May-October, generating high email engagement with more reason to open.
VIOC crafted experiences across email newsletters to increase digital engagement and keep the brand top of mind.
VIOC is able to leverage data collected, at the individual level, to further personalize digital experiences.
FUELING RESULTS
Watch the video to learn how Valvoline Instant Oil Change and Epsilon worked together to drive email engagement.