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A large telecommunications company and their agency wanted to find a more accurate and efficient way to reach their audience on their demand-side platform (DSP). After testing TrueTarget against a traditional audience activation, only TrueTarget could deliver 100% of impressions to their intended audience, while the traditional audience activation only accurately delivered 31%.
Using proprietary Epsilon data and CORE ID, the telecommunication company's agency built audience segments with TrueTarget that consisted of people who just moved to the Northeast region.
TrueTarget exceeded all expectations by allocating media budget in full only to the brand’s intended audience. Compared to traditional audience activation, the agency saw exponentially higher reach (15x) and significant savings in both effective CPM (77% lower) and cost per unique reach (74% lower). In contrast, the telecommunication company's traditional DSP audience activation accurately delivered only a fraction of impressions to the intended audience resulting in wasted budget and higher costs.
