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PoolHost, an online office pool and sports site, was looking to monetize their traffic on cookieless browsers like Safari. To achieve this objective, they partnered with Epsilon to pilot our publisher identity solution, Publisher Link. Once activated, PoolHost quickly saw significant increases in share of impressions on Safari, overall ad fill rate, impression count and earnings.
Here's how Epsilon helped PoolHost increase the value of their advertising without upping ad load.
Epsilon partnered with PoolHost and implemented our new publisher identity solution, Publisher Link, to help address their monetization challenges. We assisted in the integration of publisher identity suite tags directly on PoolHost’s site getting up and running in less than a week.
Once integrated and activated, the solutions begin working immediately. In just a couple days, Publisher Link picked up nearly three of four impressions across the entire site. Fill rate increased 460% on PoolHost, and Epsilon purchased previously unfilled impressions at a competitive rate. It bought 73% of the impressions on the site, comprising 66% of total earnings. And the majority of the incremental lift came from impressions served on the Safari browser, where the lack of cookies makes audience targeting tough. The identity-based nature of our solution allowed PoolHost make its advertising more valuable—without increasing ad load.
Value add
Watch the video to learn how Poolhost, an online office pool and sports site, partnered with Epsilon to boost the value of its advertising without increasing ad load.
