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A large pharmaceutical brand wanted to generate awareness of their ADHD medication before the school year started, but theyneededawayto find and reach potential patients in an effective way while staying compliant.
Using our direct 1:1 household-level match with DISH Media subscribers, we were able to reach potential patients across their TV screens.
Potential patients were reached on both DISH and Sling via cable, satellite, Smart TV, OTT and VOD.
Epsilon’s opt-in survey Health Data was used to identify households that had ADHD exposure. To expand their reach even further, a propensity model was created using our national consumer file of 250+ consumers to find and reach more individuals that looked similar.