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Expanding reach beyond linear TV to the most qualified audience

Unlocking reach with qualified customers

An over-the-counter pharmaceutical brand turned to connected TV (CTV) to efficiently reach new and more qualified customers than they could through linear TV.

73

of the audience was incremental to linear viewers, unlocking access to new high-value consumers

30M

impressions delivered

98

video completion rate

Qualified cord-cutters

Rather than simply targeting a specific demographic, this brand wanted to drive awareness and consideration in competitive buying households that had not been reached by linear TV ads.

The right frequency

The brand wanted to test whether shifting TV dollars to digital would result in more efficient reach and better frequency control. They found 3x lower frequency for CTV vs. linear, demonstrating superior efficiency.

Now showing: Your ad

Using CORE ID, we reached people-based audiences of health-conscious individuals and competitive brand buyers while managing reach and frequency at the person-level.

Epsilon Digital

Epsilon exceeded performance goals and delivered greater efficiency with a streamlined targeting strategy all grounded in resilient people-based identity

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

CTV

Next pick for you: L'Occitane
Mixing up the perfect digital formula