Epsilon Named a Leader in IDC MarketScape for Retail Loyalty Software Providers

Written by Epsilon Marketing | Oct 24, 2024 7:01:29 PM

Epsilon has been named a Leader in the IDC MarketScape: Worldwide Retail Loyalty Software Providers 2024 Vendor Assessment (doc # US51234024, June 2024). We believe this recognition reaffirms that Epsilon puts the customer at the center of the brand experience with superior customer data management and AI, empowering retailers and Consumer Packaged Goods (CPG) brands to build meaningful customer relationships.

Meeting Rapidly Changing Needs with Advanced Capabilities
To meet the needs of today’s consumer, Retailers and CPG brands need intelligent tools that drive performance and create customer conversations well beyond a points program. Epsilon PeopleCloud is a CX platform designed to help brands define their loyalty offering, understand their customers and engage them on the best channel with the right message—all while learning from those interactions.

The IDC MarketScape highlights two of Epsilon’s distinctive loyalty platform capabilities:

Machine Learning and Predictive Analytics: Epsilon embeds AI/ML capabilities into the platform. This includes our proprietary Value, Attrition, and Potential loyalty member segmentation which helps brands automate targeted segment creation and deliver personalized communications. It also comprises Reward Redemption Fraud Detection Management to protect brands from fraudulent behaviors such as misuse of loyalty points and fake accounts.

Emotional Loyalty Measurement: Epsilon has developed a proprietary three-dimensional model—Head/Heart/Wallet—to help brands in the complicated process of measuring emotional loyalty. This score is included in the customer profile dashboard along with other behavioral and financial insights.

Smarter Data Management for More Personalized Customer Experiences
In today’s marketplace, shoppers want to feel valued and respected by brands. These high-value customer relationships are built by talking with consumers, not at them. The collection, understanding and optimization of consented first-party data helps brands create personalized experiences that grow and shift with the customer.

The IDC MarketScape stated, “A key differentiator of the Epsilon loyalty solution lies in its advanced customer data management capabilities.”

Epsilon’s data clean room allows CPG brands to align their first-party data with their partners’ datasets, like retailer transaction data to create actionable profiles while allowing the partner to maintain a high standard of data privacy and security. With persistent identity resolution, it allows brands to go beyond basic audience capabilities and create one-to-one connections with in-market and prospective customers. No matter how much or little data a brand has, Epsilon's clean room solutions find and connect them with the best unique in-market prospects through use of top-notch, privacy-protected consumer data.

Additionally, Epsilon Customer enhances brand insights with proprietary data to fill gaps and increase customer understanding with an accelerated time to value. It's the only customer data platform that doesn’t rely singularly on first-party data or require third-party cookies to stay connected to your customers, allowing for a more detailed and actionable understanding of each customer in a privacy-compliant manner.

Innovating for the Future of Retail and CPG Loyalty
Epsilon’s forward-looking product roadmap is designed to meet the most pressing needs of the retail and packaged goods industries. We’ve incorporated AI into the marketer process to accelerate and streamline customer engagements that are more personal and relevant to each individual shopper. And our advanced insights dashboards provide instant program performance comparisons with industry leaders, helping brands benchmark their loyalty efforts and identify areas for improvement.

We always have our eye on the future to ensure that our clients are innovating with the latest tools and strategies to stay ahead of the competition.

Why Choose Epsilon? Here’s the IDC MarketScape’s Advice...
“Retail companies should consider Epsilon loyalty platform to benefit from its strategic advisory and industry expertise across many fields, including loyalty management program design, digital marketing strategies, advertising, and media campaigns optimizations.”

Looking Ahead
Epsilon is dedicated to helping brands across retail and CPG redefine what loyalty means for their business and for their customers. We believe our position as a Leader in the IDC MarketScape report reflects our dedication to innovation, excellence and the success of the brands we work with.

For more details on the IDC MarketScape report and our position as a Leader, click here.

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