In the ever-evolving landscape of digital marketing, staying ahead means meeting your customers where they are. With third-party cookies fading away, that task has never been more daunting. Fortunately, for marketers tapping into cross-channel customer engagement —including SMS/MMS, mobile and email—meeting customers where they are, and whenever they’ve opted in, is easier than ever.
Data from a soon-to-be released Epsilon study found that consumers prefer to see brand updates, product offers or new messages through email and text/SMS. Further underscoring their value, email messaging continues to be one of the most important and valuable communication medium for marketers, generating $42 for every $1 spent. Unfortunately, according to Forrester’s ConsumerVoices panel, just 6% of 759 respondents found promotional emails to be well-suited to their needs. (The Inbox Intimacy Conundrum, Forrester Research, Inc., April 12, 2023).
Building relationships with consumers is harder, and more digitally driven, than ever. Every interaction represents a new opportunity to build or deepen a relationship, which is why we are reimagining our solution to ensure every interaction feels tailor-made. It is an identity-first data-activation platform that empowers marketers to harness the power of their data when the future of digital marketing is uncertain.
We are building on our continued success to bring the industry a next-generation platform poised to redefine how marketers connect with their customers wherever they are and empower marketers to:
• Ignite revenue with personalization at scale with a market-leading identity resolution platform, allowing personalized experiences across email, SMS/MMS, mobile and more when your customers opt in to receive messages from you.
• Launch campaigns with confidence through Epsilon’s intuitive user interface and pre-built curated templates, making it easier than ever to launch impactful campaigns. Plus, advanced testing and reporting capabilities will enable messaging optimization for maximum impact.
• Unleash the power of AI and automation to optimize campaigns in real time and stay true to a brand’s voice to create engaging content.
• Seamlessly integrate with Epsilon’s CDP, Epsilon Customer, and 100+ pre-built integrations and core functionalities, providing a holistic view of customers and their journeys. The unified approach ensures consistent and personalized messaging across all touchpoints.
Marketing hinges on personalized experiences and with our re-imagined platform, marketers can directly engage with consumers who have opted in. With a post-cookie world on the horizon, marketers are worrying about their next steps, which is why now is the time to make sure your cross-channel marketing is done right. Click here to be part of the next generation.