Revitalizing Online Customer Experiences

By crafting smarter, unique conversations, Swanson boosted the health of their customer relationships

$5:1

incremental return on ad spend

33%

lower cost per acquisition than goal

20%

increase in messaged site traffic

Boosting Health and Wellness of the Business

The online-only brand Swanson Health wanted promotes wellness for their customers. They wanted to lead by example by nurturing the health of their relationships with their existing customers and make meaningful connections with new ones.

Building healthier relationships

Using our deep understanding of 200+ million real people, Epsilon helped Swanson accurately identify and reach their customers across all devices, leading to more than twenty million unique conversations and a 12% increase in messaged revenue.

Acquisition

Consumer profiles spanning 7,000+ attributes revealed the differences between each wellness consumer, including their real-time personal preferences — this led to smarter, more relevant conversations.

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Retention

Through continuous analysis and industry-leading machine learning, Swanson keeps getting more efficient and effective at knowing when to message, what to say and when to hold back.

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"[Epsilon]’s knowledge of consumers and ability to reach them with personalized messages across all their devices enables us to expand our customer base to include the next generation of wellness-focused consumers."

Corey Bergstrom, Chief Marketing & Merchandising Officer at Swanson Health

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.