Efficiently growing new checking accounts

New checking accounts from profitable customers

6,600+

New checking accounts

23%

Of new accounts were the most profitable type

37%

Under original CPA goal

A lookalike audience of the bank’s best customers

A Fortune 500 bank needed to quickly acquire net-new checking account customers at an efficient CPA. Epsilon modeled a lookalike audience of the bank’s best customers and reached those people across their devices with personalized media to acquire high-value, net-new customers.

A lookalike audience of the bank’s best customers

Personalizing to the individual

Epsilon first ingested the bank’s customer file. Using our 200M+ consumer profiles, we modeled a lookalike audience of the bank’s best customers. Then, we reached those people across their devices with personalized media.

Results in a lower CPA

As a result, the bank acquired high-value, net-new customers more quickly and at a much lower CPA than their previous solution.

The most profitable type of customer made up 23% of the 6,600+ new checking accounts generated by the campaign.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.