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Delivering growth thanks to a feast of data-driven insights and personalised messages

Deliveroo says Epsilon excelled at delivering the scalable incremental returns that it was searching for, but couldn’t achieve in-house or from other partners.

3x

monthly spend increase

70%

over incremental return target

78%

reach of customer base

Background

With more than 140,000 restaurant partners globally, UK-based food delivery service Deliveroo was searching for an effective way to drive and measure incremental growth using its in-house data.

Challenges

  • Activate Deliveroo’s in-house data to generate incremental growth across all restaurant types and geographic settings.

  • Provide partners with the tools and creative services needed to attract more customers.

  • Harness Deliveroo’s in-house data to inform media-purchasing decisions.

  • Accurately measure bought-media ROI, stripping out sales that would have occurred regardless of media spend.

Solution

  • Activate Deliveroo’s in-house data to create personalised campaigns targeting individual customers.

  • Use Epsilon’s PeopleCloud media platform to identify audience, buy media and test customer communication.

  • Enable Deliveroo to measure incremental growth in a cost-effective manner.

  • Allow Deliveroo to direct more budget towards revenue-growing activity.
“Epsilon has identified and reached a phenomenal number of our customers, and they’ve used that asset to drive incrementality with attractive and engaging creative. No one can give us the same level of addressable reach.”
— Dean Weaving - Head of Display, Video and Social at Deliveroo

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

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