In this episode of Let’s Talk Loyalty, host Paula Thomas speaks to Joseph Taylor, SVP of Strategic Consulting and Operations about how to use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential.
Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on "profitable" new customers - quality over quantity!
This powerful new idea will prove invaluable as cookies disappear from the toolset that digital marketers have relied on for so many years.
Joseph shares real case studies and examples of brands who have already leverages this clever idea - so you can too!