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The brand marketer’s guide to digital retail media spendEstimated reading time: 1 minutes

Resource Center

The brand marketer’s guide to digital retail media spend

By: Epsilon Marketing | November 9, 2021

HOW TO MAKE YOUR DIGITAL RETAIL MEDIA SPEND WORK HARDER?

Amazon, Walmart, Tesco and other large corporates are developing retail media networks to provide brands access to their customers; leveraging their first-party customer data and their owned channels such as their high traffic websites.

Brands engaging with these platforms can reach in-market buyers across formats and owned channels at the point of purchase, in several different ways but mainly via ads.

So what is digital retail media and why is it important?

This guide will help you understand:

What differentiates an adequate retail media network from a highly effective, data-driven one?
Why on-site and off-site advertising are needed to maximise your budget?
What questions you should ask of your digital retail media partners?
Which retail media network is worth your digital marketing pounds and euros?