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With the deprecation of third-party identifiers, increasing customer expectations and more competition than ever, loyalty marketers are standing at a crossroads. Continually building brand loyalty and customer retention is an imperative—but they also need to plan for what’s next. A strong partner that can help brands future-proof their loyalty strategies and set them up for end-to-end success (now and down the line) is key.
In this report, Forrester helps marketers find loyalty service providers best suited to fit their needs, assessing a vendor’s Current Offering, Strategy and Market Presence through relevant criteria. Publicis Groupe (Epsilon is a part of Publicis Groupe) was named a Leader with the top score in the Current Offering category and received the highest scores possible in 15 criteria, including omnichannel loyalty strategy, data services and more.
This recognition comes on the heels of Epsilon being named a Leader with the top score in the Current Offering category in The Forrester Wave™: Loyalty Solutions, Q2 2021 report.
Publicis Groupe and Epsilon (as a part of Publicis Groupe) are the only family of providers named amongst the Leaders in both the Loyalty Services and Loyalty Solutions Wave reports.
Download the report to learn more.
