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Building a solid deliverability rate is like maintaining your health. You know diet and exercise are the ways to get in shape, but you’re tempted by shortcuts in hopes of getting quicker results. Those won’t last.
Similarly, when it comes to deliverability, the only way to succeed long-term is to follow best practices and consider the value your emails present to your customers. You need to send emails that they expect and want.
Take this 2-minute assessment to determine if your deliverability is in good health, or if it’s a little out of shape.
