Every consumer uses an average 3.4 devices. This year, will upgrade their phones. Add in an average 19 cookies per consumer, across devices and browsers. To accurately reach people across devices and cookies, marketers must find a smart way to match them. There are three different methodologies for doing this:
That’s a lot of opportunities to say the wrong thing to the wrong person.
Based on these options, you can gather that commerce-based matching is the best approach to building long-lasting connections to the most consumers.