Email Execution that Boosts Downloads

Filling the gaps for the app

Investment firm Edward Jones had two objectives they set out to accomplish: announce a new TouchID feature for their app and encourage customers to download. The blockers: the campaign had to increase KPIs for the mobile app, however, there was no segmentation between app users and non-app users.

WINNER, Best Loyalty Member, Email/Offer: App Enablement

The Marketing Quarterly

Email Execution that Boosts Downloads

Employing email best practices encouraged higher app download rates

increase in app downloads

99.2%

delivery rate

3.3%

click rate

Filling the gaps for the app

Investing in the execution

Epsilon employed email best practices that gave the users greater reasons to believe. Storytelling, animation and a clear understanding of brand objectives and user needs. It all paid off by encouraging users to invest their time into the investment app.

Creative Services
With a story-led design, the email used hero and iconography animation to highlight the app benefits, including the new feature.

WINNER, Best Loyalty Member, Email/Offer: App Enablement

The Marketing Quarterly

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Messaging

Next pick for you: Walgreens

Healthy customers & customer relationships