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Delivering high-quality personalisation - on brand and at scale

Amara says that Epsilon has excelled at delivering high-quality personalised messages – on brand and at scale – across its multiple platforms.

4:1

Incremental Return On Ad Spend  (IROAS)

£453K

generated in incremental revenue

3K+

unique creatives

Background

Amara, an award-winning online luxury homeware retailer with nine international websites, wanted to communicate its brand values to new and existing customers in a personalised and consistent way.

Challenges

  • Ensuring Amara was clearly identifiable as a brand in its own right – especially as the retailer stocks so many different well-established brands

  • Delivering personalised content that was consistent with the Amara brand across all of the company’s platforms.

  • Ensuring content was high-quality with heavily detailed product information.

Solution

  • Building highly customisable treatments in real time, depending on where the individual is in the sale journey. 

  • Automatically rendering images in the right size and format by channel and message

  • This enabled Amara to talk to its customers as individuals with quality content, establishing an ongoing dialogue over time.
 
"Putting names, faces and voices to our team at Epsilon made a huge difference. They were also very proactive in their actions. For example, noticing a site discount change over the holidays. They called to ask if we’d like to include the discount in the creative, making our display media a better and more consistent customer experience."
— Grace Hatchman, Creative Design Manager

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

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