While most companies believe in the value of having a robust omnichannel strategy, only 11% say they have an advanced implementation of omnichannel. This discrepancy highlights the challenges in integrating customer data across multiple channels to create a seamless experience. Platforms like Epsilon Digital address these challenges through:
First-Party Data Utilisation: Leveraging detailed insights into customer behavior and preferences.
First-Party Cookie Integration: Ensuring persistent customer recognition across sessions.
Combining Adtech and Martech: Seamless integration across marketing channels for cohesive campaigns.
Unified Partnership: Simplifying strategy execution through a single comprehensive approach.
Identity Resolution: Advanced techniques for recognising customers across touchpoints, enhancing personalisation.