Data deprecation got you down? As a marketer, you’ve probably heard a lot about the impending phase-out of third-party identifiers—we certainly have. But what we don’t talk about enough are the unique, strategic and actionable ways to mitigate these challenges.
Hint: Your loyalty program can help a lot more than you might think.
In this webinar, guest speaker, Mary Pilecki, VP Principal Analyst at Forrester and Tamara Oliverio, VP Strategic Consulting at Epsilon, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.
Key topics include: