Data deprecation and the impending demise of third-party cookies is resulting in signal loss for many demand-side platforms (DSPs). During this industry transition, marketers who embrace DSPs that remain resilient in the face of this third-party data deprecation will position themselves for success and ensure optimal experiences for their customers.
To assess the efficacy of various DSP vendors in the market, the International Data Corporation (IDC) launched the IDC MarketScape: Worldwide Demand-Side Platforms 2023 Vendor Assessment. Epsilon is proud to be distinguished as a Leader in the MarketScape, with four recognized strengths that make customers happier through stronger connections:
Read the excerpt to see Epsilon's recognized strengths and learn.