How European retailers increase incremental return from personalisation

Retailers in Europe right now are using personalised digital media to communicate individually to consumers at scale. They're generating incremental return, and they're proving the GBP£ uplift that it creates to their C-Suite, securing both recognition for their work and continued investment in the marketing function.

Retailers and brand-side marketers should watch this on-demand talk to learn how to leverage the next phase of personalisation:

• Communicating with potential and existing customers individually, at huge scale.
• Delivering full lifecycle messaging by leveraging a single customer view.
• Closing the marketing proof gap, showing true GBP£ uplift to the C-Suite.

During his talk, Elliott Clayton - Conversant's SVP of media - discusses how Dune London generated an additional £4.4 million in incremental return. Read how the Fashion Network covered Dune London's work with Conversant.