Using digital prescreen to drive quality accounts

A national private-label credit card (PLCC) issuer needed to acquire quality, new accounts for their premium products. Epsilon and TransUnion’s partnership helped them to cost-effectively identify, prescreen and convert customers, exceeding their goals.

With our real-time behavioral data and unparalleled identity reach, the Epsilon and TransUnion partnership combines the offline and online worlds, allowing our PLCC client to cost-effectively reach qualified prospects at scale through digital.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

Using digital prescreen to drive quality accounts

Real results:

29%

more new card signups over KPI

19%

under original CPA goal

incremental CPA

A scalable, accurate and transparent prescreen solution

The PLCC’s previous attempts through Invitation to Apply and Netdown list re-targeting were not yielding the scale desired to grow their business through the online channel. Partnering with TransUnion, we created a scalable, accurate and transparent prescreen solution that combined our real-time behavioral data and unparalleled identity reach with their financial services knowledge.

The PLCC could then define a credit-worthy, credit-ready audience to target against their direct mail program. With accurate finance-related data and credit-active profiles from TransUnion, the PLCC was able to find the most qualified prospects. Additionally, they eliminated waste with Epsilon’s real-time intent signals and cross-device accuracy by only delivering appropriate, relevant offers based on each prospects current need. Finally, they were able to extend their reach online because of TransUnion’s FCRA-compliant process.

With our real-time behavioral data and unparalleled identity reach, the Epsilon and TransUnion partnership combines the offline and online worlds, allowing our PLCC client to cost-effectively reach qualified prospects at scale through digital.

Solutions

How can you break through?

We get it. Each industry and each company encounters their own unique set of challenges. But what if we repositioned those challenges as opportunities? See just how far we can go.

Epsilon Digital

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