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P.O. Box 1478
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Attn: Privacy
(866) 267-3861
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Thawing frozen customer segments with better data
Though showing a strong customer base, 70% of Dell EMC’s marketable B2B contacts were inactive and 43% never engaged with their email marketing materials. Instead of removing contacts, they partnered with Epsilon to better understand their inactive subscribers and re-engage them.
Epsilon and Dell EMC created the “Unfrozen” program: a data-driven content and contact strategy using direct mail, email and retargeting — driving re-engagement and increased revenue. The “Unfrozen” campaign has won multiple awards including:
• CRM Magazine 2018 Market Awards Elite Customer
• MQ Award Winner for The Relevancy Group’s Best Cross-Channel Campaign category
• MediaPost EIS Award: Member’s Choice (Lifecycle Category)
Epsilon was also awarded Dell’s Partner of the Year in 2018 for the Consumer and Small Business Loyalty program, Dell Advantage.
