Who we are

Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.

Michele heads up the Analytics Team, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. An MS in Marketing Analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.

Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.

Ben is responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data. Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

Mark Wareing, Client Services Director

Dave Westland, Data Quality Assurance Manager

As marketing manager, Maryke is responsible for understanding customer requirements and market trends, helping to drive the development of market positioning, and ongoing communications with customers and partners. Passionate about creating engaging content with 10 years of experience in digital, brand management, marketing and events within data and technology Industries.

Bilge Oksar, Senior Analytics Manager

Mark Efange, Senior Data Acquisition Manager

Dylan heads up the commercial side, covering client services and new business. With over 20 years’ experience in new business and account management, he has had senior roles in marketing services and agency businesses. Previously he was Head of Commercial at The Specialist Works and spent 9 years at Transactis, setting up and running its client services team.

Michele heads up the Analytics Team, helping clients realise the value of the Alliance data, through insight, to drive better retention, cross-sell and reactivation strategies. An MS in Marketing Analytics, he has worked for Epsilon in the US & UK. Previously he spent 2 years providing analytic support to Fortune 500 companies in banking, insurance and pharmaceuticals.

Jim manages the development and launch of new products and solutions. With over 20 years’ data industry analytics experience, he has managed modelling and analytics teams in Epsilon for both its Abacus and Email Marketing divisions. Before joining Epsilon, he spent five years with Acxiom, delivering analytics solutions for the Telecoms and Utilities sectors.

Ben is responsible for recruiting and on-boarding new members to the Abacus Alliance, a comprehensive GDPR-compliant repository of B2C retail transactional data. Ben helps multi-channel retailers and pure-play eCommerce businesses realise the value of printed catalogues whilst gaining powerful insight on their customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive offline recruitment and retention campaigns to complement an omni-channel strategy.

Mark Wareing, Client Services Director

Dave Westland, Data Quality Assurance Manager

As marketing manager, Maryke is responsible for understanding customer requirements and market trends, helping to drive the development of market positioning, and ongoing communications with customers and partners. Passionate about creating engaging content with 10 years of experience in digital, brand management, marketing and events within data and technology Industries.

Bilge Oksar, Senior Analytics Manager

Mark Efange, Senior Data Acquisition Manager