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Introduced in the UK in 1998, The Abacus Alliance has one aim – to enable multi-channel retailers to grow their businesses through more profitable marketing campaigns.
The Abacus Alliance is the country’s leading cooperative database
Every week 250+ multi-channel brands contribute their customer transactional data, including what people have bought, what they have spent, when they have spent and how often they have purchased. This creates a unique insight into UK consumer purchasing behaviour.
Contributing companies then tap into this shared behavioural insight. Doing this allows them to reach new customers, market more effectively to their existing ones and gain essential actionable market intelligence.
The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment and grow your business.
Find new audiences, target prospects and reach proven direct mail responders.
Retain your best customers, reactivate your lapsed customers and convert your enquirers into buyers.
Enhance segmentation strategies, drive additional value and analyse your results.