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The Abacus Alliance

The premier data cooperative for catalogue and multi-channel retailers.

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What we do for you

We manage the Abacus Alliance cooperative on behalf of all its members. By tapping into our data and analytic expertise, we can help you use the country’s most comprehensive transactional database of actively buying people to grow your business.

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How Abacus helps you

The Abacus Alliance helps you improve your marketing effectiveness, deliver a greater return on your marketing investment, and grow your business.

Grow your sales

Find new audiences, target prospects, and reach proven direct mail responders

Grow your profitability

Retain your best customers, reactivate your lapsed customers, and convert your enquirers into buyers.

Make better decisions

Enhance segmentation strategies, drive additional value, and analyze your results.

Our members include:

Wayfair

Hello Fresh

Beer52

Boden

allplants

Moshulu

Sosander

ME+EM

NEOM

Mint Velvet

thisworks

Joe Browns

Charles Tyrwhitt

Jigsaw

Oak Tree Mobility

SPOKE

Chums

Westminster Collection

Sophie Conran

Damart

News, events and resources

Increasing first year and first two year spend for This Works

Read their story

Direct Mail Masterclass- 26th January 2021

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Why your next campaign should go offline

See all resources

Want to see how we can help you grow your business?

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