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Better AI starts with strong data and identity
While AI can make life easier for marketers and advertisers, having quality data and identity to fuel that AI is critical.
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Blain’s Farm & Fleet offers advertisers AI-based ad targeting to reach customers
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Fostering affinity through smarter loyalty programs
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Epsilon expands adult age data coverage: Key updates for 2025
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Blain’s Farm & Fleet Elevates Specialty Retail Media Offerings with 'Neighbor Network' Launch
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How consumers feel about data privacy​
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Publicis Groupe to buy Lotame in a rare instance of agency-led ad tech consolidation
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Inside Publicis Groupe's Surprise Acquisition of ID Business Lotame
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